Cost Guide

How much does missed-call text-back cost in Australia?

Missed-call text-back in Australia is priced three ways: bundled inside a lead-conversion platform, charged per SMS message on usage, or sold as a standalone add-on. Bundled in Buzzlink it's included from $149/month ex GST plus SMS usage (typically $30–$80/month for a trade business). Per-SMS and standalone add-ons vary by provider and call volume, so compare the total monthly cost at your real call volume before choosing.

Last updated: 15 November 2026 · Australia-wide

Missed-call text-back pricing models in Australia

Pricing model	How it works	Typical cost	Best for
Bundled in a platform	Text-back included with calls, chat, booking and follow-up	Buzzlink from $149/month ex GST + usage	Tradies who want one system for the whole enquiry journey
Per-SMS usage	You pay a small fee for every text message sent	Varies by provider and call volume	Low call volume where a monthly fee isn't justified
Standalone add-on	A separate missed-call tool bolted onto your existing setup	Monthly fee plus usage — check provider	Businesses that only need missed-call recovery

Competitor pricing taken from public listings in November 2026; confirm current pricing with each provider.

What is missed-call text-back?

When a customer calls and you can't answer, missed-call text-back sends an automatic SMS within seconds — something like 'Hi, sorry we missed your call. How can we help? We'll call you back shortly.' It stops the caller ringing the next tradie on Google and gives you a chance to recover the job. It's one of the highest-ROI automations a trade business can run because every missed call is a potential job walking away.

Auto SMS within seconds of a missed call
Stops callers ringing the next tradie
Captures the enquiry even after hours
Works 24/7 including weekends

How does the bundled model work?

When missed-call text-back is bundled in a platform like Buzzlink, you pay one monthly fee that also covers call answering, web chat, booking and follow-up, plus a usage charge for the SMS messages you actually send. A typical Australian trade business spends about $30–$80/month on SMS usage on top of the $149/month ex GST Core plan. This suits tradies who want the whole enquiry journey handled in one system rather than stitching together separate tools.

When does per-SMS or a standalone add-on make sense?

Per-SMS pricing suits businesses with very low call volume where a monthly platform fee isn't justified — you only pay for what you send. A standalone add-on suits a business that already has call answering and web chat sorted and only needs to plug the missed-call gap. In both cases, calculate the total monthly cost at your real call volume, because per-message and add-on fees can exceed a bundled plan once calls scale up.

What should you check before choosing?

Compare the total monthly cost at your actual call volume, not just the headline price. Check whether the provider offers usage caps to prevent surprise bills, whether it integrates with your job-management software (ServiceM8, Simpro), and whether there's a lock-in contract. Buzzlink includes text-back from $149/month ex GST with no lock-in (30 days' notice) and syncs into ServiceM8 and Simpro.

Total monthly cost at your real call volume
Usage caps to prevent surprise bills
Integration with ServiceM8 or Simpro
No lock-in vs annual commitment